Materials & Care
About Gold Jewelry
Gold jewelry (except white gold) does not fade, though its color may deepen slightly over time due to natural oxidation.
With regular cleaning and proper care, its original shine can be beautifully restored, allowing it to remain a timeless part of your everyday life and treasured memories.
What is the Difference Between 10K and 18K Gold?
Gold Content:
10K gold contains approximately 41.7% pure gold, while 18K gold contains 75%, making 10K a more affordable option.
Oxidation Resistance:
18K gold is more resistant to oxidation and retains its shine longer than 10K gold.
Color Tone:
10K gold has a lighter gold tone, while 18K gold features a richer and warmer golden hue.
Hardness:
10K gold is harder and more durable, making it especially suitable for delicate and fine-line designs with better scratch resistance.
About Platinum
Platinum is an exceptionally rare and precious metal known for its high density and durability. Even with long-term wear, it is highly resistant to discoloration and oxidation, and is less prone to everyday wear and tear. Its strength also allows gemstones to be securely set while maintaining a refined shine over time.
Unlike white gold, which contains yellow gold and naturally has a slight yellow tint — often requiring rhodium plating to achieve a silvery-white appearance — platinum possesses a naturally elegant white luster that does not require plating to maintain its brilliance.
Because of its durability, purity, and rarity, platinum is often chosen for wedding bands and couple rings, symbolizing everlasting love and timeless memories.
Jewelry Care Tips
※ Avoid wearing gemstone- or pearl-set jewelry while bathing, swimming, or exercising.
※ Avoid contact with perfumes, cosmetics, and other chemicals.
※ After each wear, gently wipe your jewelry with a polishing cloth and store each piece separately.
※ Jewelry cleaning solutions may be used regularly for maintenance. If your jewelry contains gemstones or pearls, please read the product instructions carefully before use.